AT Congress® Berlin 2022

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Event Details

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Jeremy Chance
Tokyo, Japan

How To Get Work in Businesses

How To Get Work in Businesses – It Is Easier Than You Think

Benefit: Work towards financial security by stacking up a few B2B Contracts

The Holy Grail of commercial teaching success is securing a long-term contractual relationship with a for-profit corporate entity. Also known as B2B work (Business to Business), this is an area I have actively sought within Japan since 2018.

I spent a lot of money, time and effort attempting to open up a B2B market for BodyChance in Japan. You can look at the simple website we prepared, using Chrome to translate the site:


I also created a new course in ATSuccess, which explores how teachers can go about getting this kind of work. There are many benefits when compared to Business-to-Consumer or B2C work (i.e. what 98% of Alexscovery teachers do today):

• no need to hire a venue: supplied by the company
• no need to market to individuals: workshops filled by the company
• exponential benefits: close deal with one person, get many students as a result
• no need to deal with individual fees, refunds, cancellations etc.: managed by the company
• not necessary to have a niche speciality, although that can still help
• becomes a form of free B2C marketing: some people will want individual lessons

My guess is that the image you have of this kind of work is one of your obstacles to getting it. If you imagine yourself in a business suit, going to endless meetings – that is one image. However, another image is visiting your local hairdressing salon and having a conversation with the owner. As a result, you could get a contract to offer an exploratory workshop, leading to a regular gig at the Salon. Stack up a few of those locally, and now you have a secure income stream for the year…

Not only would it be fun, some of them may decide to take individual lessons with you.

This session will explore the myriad ways that you could secure a better income flow – and interesting teaching challenges – by seeking relationships with business owners. I will also explore the different teaching methods necessary to communicate with individuals who come by the Owner/Company bequest.

Rather than “lecturing”, I will focus on doing “hot seats” with volunteers – creatively looking for ways you could evolve your current situation as a teacher into this lucrative area. I will also introduce some simple ways to kick off a workshop with a corporate audience.

About Jeremy Chance

Jeremy Chance, STAT cert.

Jeremy Chance has been studying Alexander’s discoveries since 1969. His book Principles of the Alexander Technique has been published and translated into 7 languages. Jeremy originally trained in London during the 1970s and continued his studies with Marjorie Barstow in the 1980s. From 1985 to 2002 he was the Publisher & Editor of DIRECTION, a Journal on the Alexander Technique. He was a founding member of AUSTAT in Australia and is currently a member of no Alexander organisations or societies. In 1999 Jeremy married and moved to Japan where he founded an Alexander Training School. Today he continues as Managing Director of BodyChance – still the world’s largest College of Alexander Technique Teacher Education, and now one of the oldest too.


Jeremy began his three-year Alexander training in England in 1976 with Paul and Betty at the School of Alexander Studies in Highgate. After qualifying, he taught at the E15 and Rose Bruford Performing Arts schools in London before returning to Australia in 1982.

In Sydney, he taught regularly at the National Institute of Dramatic Art (NIDA), The Actors Centre and The Actors College, while also regularly visiting the Victorian College of the Arts (VCA), The Conservatorium of Music and many other leading art institutions around Australia.

During this time he founded two Alexander Technique teacher training schools in Sydney and Melbourne – Directed by other teachers. The Department of Immigration told Jeremy it had a 6-inch file full of applications for Alexander teachers to immigrate to Australia.

Next, at a residential conference where Erika Whittaker debuted her return to teaching – Jeremy established the Australian Society of Teachers of the Alexander Technique (AUSTAT). What a mistake that was. From 1988 to 1993 he travelled throughout Europe and America, leading seminars and giving presentations to performing artists, business leaders, peer groups and the general public.

From 1986 to 2003, Jeremy was the Editor and Publisher of DIRECTION, an international Journal on the Alexander Technique (http://www.directionjournal.com) which is now being managed by Jean Fischer at Mouritz Press.

In 1998 Jeremy met Jaldhara, the mother of their children Grace and Angelica, and decided to settle in Kyoto and start an Alexander Teacher Training school. He initially named it ATA in honour of Don Burton’s trendsetting school of the 1980s in London. ATA eventually evolved into BodyChance and before COVID-19 hit, had 120+ trainees in the school – making it by far the largest school in the world.

BodyChance grew to this size as a result of Jeremy making a conscious decision to save his family by building his business. At 43 he embarked on a long-term project to become a master of business technology and over the next 20 years spent a lot of money and time studying his personally designed MBA. At first, Jeremy taught his own trainees how to gather students. Alexander\\\’s Discovery flourishes in Tokyo today as a result of his trainees using business skills learnt while training at BodyChance.

Out of this experience, Jeremy formed ATSuccess and began coaching Alexander teachers and trainees the world over. During this time Jeremy conceived and developed his 12-Point Plan for becoming a successful teacher. Today, the world’s largest online Alexander Training Organisation – Peter Jacobson’s Total Vocal Freedom – grew out of Peter’s association with ATSuccess. Many of today’s most commercially successful teachers have had some kind of contact with ATSuccess.

In 2018 Jeremy embarked on an expensive and ambitious program to introduce Alexander’s Discovery to corporations in Japan. He was about to sign an annual contract with a large corporation when COVID happened and the project fell into ruin. BodyChance also diminished from a peak of 140+ trainees to 68 trainees today. However, BodyChance survived COVID.

Jeremy still lives in Japan but spends as much time as he can in Australia to be with his daughters and family. He runs the world’s largest Alexander training school – BodyChance – and is about to embark on a major new project. If successful, this will constitute an unprecedented development for Alexander’s discovery, and a gamechanger for Alexscovery Teachers (AT) in Japan. Stay tuned…

You can keep in touch with my ideas by reading my (almost never) Daily email. Read what teachers say about it and sign up by clicking on the website link below…


See also: Jeremy Chance – Presenter Detail Page

Friday, 26 August 2022
15:00 h - 17:00 h (3.00pm-5.00pm)
Math Building
Floor: OG
Room: MA144

AT Principles and Procedures||Practical Teaching Skills||Communication/Verbal Skills||Connections to other Modalities/Techniques||Business / Marketing



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