AT Congress® Berlin 2022

Search our site

N-O-W letters animated during page loading: O spining, N and W drawing on and off

Event Details

This Keynote-Plenary Session has already taken place.

Portrait Rachael Sullivan

Rachael Sullivan
United Kingdom

Marketing the Alexander Technique

Promoting the benefits of the Alexander Technique  

Why aren’t people more aware of the benefits of the Alexander Technique?
How can we meet people where they are, to explain what we do in a language they understand?
How can small changes to your business approach co-create financial, social, and environmental value?

These are some of the questions Rachael will address in her 50-minute talk plus Q&A. Focusing on how we can collectively promote and market the benefits of the Alexander Technique. This informative and reflective session will be structured into three parts.

  1. Finding your feet to understand the basics of marketing theory today.
  2. Breathing with ease when you promote your business to avoid overwhelming potential new clients who are likely to tune out.
  3. Balancing the head and neck of your business. A reflective exercise to align and focus the two most important assets that will improve the health of your business.

Having been instrumental in the STAT rebrand, Rachael understands the essence and key challenges of marketing the Alexander Technique in the modern day, digital-first world. With over 20 years marketing experience and a small business owner herself, she takes candid, coaching and caring approach. Sharing useful tips to grow your business, while collectively promoting the benefits of the Alexander Technique in simple and effective ways.

Rachael Sullivan will be introduced by our own Opening Night host Lee Warren
Lee Warren

Listen to a special podcast episode with our keynote speakers!

Presenting for exceptional performance with Lee Warren

Presenting for exceptional performance with Lee Warren
In this episode, Rachael & John are joined by Lee Warren to understand how using the Alexander Technique can help us communicate and perform better when under stress?

The way that you think affects the way you perform, and vice-versa; the way you perform affects the way you think
Building Better Leaders Podcast: bit.ly/Buildingbetterleaders

Email links

Website links

About Rachael Sullivan

Rachael has 20 years’ experience, combing her love for marketing brands, human psychology, and order. With a BSc in Marketing and a Master of Science in Coaching Psychology, Rachael integrates creativity with human psychology to create purpose driven marketing that has a positive impact on business health and society. In addition to leading the STAT rebrand in 2018, she has a proven record of creating integrated marketing strategies for Life Fitness, Bupa, Vodafone, British Airways, Qantas, Ernst & Young, NEC, adidas, Reebok, NSPCC, Now Pensions and News Corporation to name a few.

She’s passionate about helping clients engender positive behaviour change for the betterment of society. Her skills focus on simplifying complex messaging by listening to, and balancing the needs of customers and the businesses owners that serve them. Furthermore, Rachael understands the joy, passion, pressures, and struggles, of being self-employed and running a small business first-hand. In 2015 Rachael left the corporate world and set up Scaffold Coaching, a leadership development consultancy which saw her become self-employed on a part-time basis. In 2020, she reignited her passion for marketing, launching Theodore Communication – a marketing consultancy that helps small businesses and agencies find the ‘aha’ insights, to better connect with their customers.


See also: Rachael Sullivan – Presenter Detail Page

Keynote-Plenary Session
Wednesday, 24 August 2022
09:00 h - 10:15 h (9.00am-10.15am)

H 0104 - Main Congress Auditorium
Main Building
Floor: EG (ground floor)
Room: H 0104 – Auditorium

🌐 Live-Stream | Recording

Business / Marketing



Fully Practical