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AT Congress® Berlin 2022

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Continuous Learning

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Keynote Presentations

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TU Berlin / Technische Universität

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Event Details

Portrait Rachael Sullivan

Rachael Sullivan
United Kingdom

Marketing the Alexander Technique

What is the Alexander Technique? Why isn’t there more awareness of the Alexander Technique in the general public? How do we get it out there? How do we, as a community, can get more visibility? How do I grow my practice?

Having been instrumental in the recent STAT rebrand, Rachael understands the essence and key challenges of marketing the Alexander Technique. In this talk Rachael will briefly go over the STAT brand work whilst also sharing useful tips that you can implement to grow your business and better market your services in simple, yet effective ways.

Keynote Session Details

Article: Why Your Brand Needs a Content Purpose

Read more about 3rdspace

Rachael’s podcast “Building Better Leaders”

Blog post: Reflections on her return from maternity leave

About Rachael Sullivan

Rachael has 20 years experience marketing for some of some of the world’s leading brands. With
a BSc in Marketing and a Masters of Science in Coaching Psychology, Rachael combines
creativity with insight and psychology to create purpose driven brands that have a positive impact
on society. As well as being instrumental in leading the STAT rebrand in 2018 she’s worked on
Vodafone, British Airways, Qantas, adidas, Reebok, BUPA, RSA, BOXT, EY, NEC, LinkedIn, News
Corporation and many more, She also understands the joy and passion, pressures and struggles,
of having your own business. In 2015 Rachael launched Scaffold Coaching a leadership
development consultancy which she still runs with her business partner today. In 2020 she also
became a partner in 3rdSpace, a global content company that helps brands with purpose,
connect with purpose driven consumers.

rachael@scaffoldcoaching.com
https://www.scaffoldcoaching.com/

See also: Rachael Sullivan – Presenter Detail Page

Keynote Presentation
Wednesday, 24 August 2022
09:00 h - 10:15 h

View from the stage in the Main Auditorium of TU Berlin
Main Auditorium

CATEGORIES
Business / Marketing

6

WORKSHOP STYLE

Fully Practical

Lecture

OPEN FOR
Everyone

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