AT Congress® Berlin 2022

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Rachael Sullivan

Portrait Rachael Sullivan

Rachael Sullivan
United Kingdom

Rachael has 20 years’ experience, combing her love for marketing brands, human psychology, and order. With a BSc in Marketing and a Master of Science in Coaching Psychology, Rachael integrates creativity with human psychology to create purpose driven marketing that has a positive impact on business health and society. In addition to leading the STAT rebrand in 2018, she has a proven record of creating integrated marketing strategies for Life Fitness, Bupa, Vodafone, British Airways, Qantas, Ernst & Young, NEC, adidas, Reebok, NSPCC, Now Pensions and News Corporation to name a few.

She’s passionate about helping clients engender positive behaviour change for the betterment of society. Her skills focus on simplifying complex messaging by listening to, and balancing the needs of customers and the businesses owners that serve them. Furthermore, Rachael understands the joy, passion, pressures, and struggles, of being self-employed and running a small business first-hand. In 2015 Rachael left the corporate world and set up Scaffold Coaching, a leadership development consultancy which saw her become self-employed on a part-time basis. In 2020, she reignited her passion for marketing, launching Theodore Communication – a marketing consultancy that helps small businesses and agencies find the ‘aha’ insights, to better connect with their customers.